Shopify theme with UGC video carousel section

A Shopify theme with a UGC video carousel section shows a row of vertical videos, filmed by your customers or creators, that scroll just like on social media. Shoppers see the product used by real people, right on your store. In FullStack, it is a preset of the custom section: a title and a carousel of portrait videos, ready to fill.

Why UGC videos on your store

Your product photos show what you sell; a customer video shows what the product becomes once it is in someone’s hands. The texture of a cream, how a garment moves, a morning routine with a supplement: these are things a photo struggles to convey, and shoppers often go looking for them elsewhere, on social media.

Content from customers and creators (UGC, user generated content) also works as social proof: it shows that other people bought and use the product. Showing it on the product page or the homepage saves shoppers from leaving your site to make up their minds.

How the video carousel works in FullStack

Add a custom section and pick the Video carousel preset: a Text block for the title, then a Slider block with five slides, each holding a Video block in portrait format (9/16). The settings that matter:

• Visible slides: per_page_desktop from 1 to 6 (4 in the preset) and per_page_mobile at 1, 1.8 or 2. The preset uses 1.8: the next video peeks from the edge and invites a swipe.
• Slider navigation: arrows (show_arrows), pagination (show_pagination), autoplay and spacing (gap).
• Video source (source): a file uploaded to Shopify, or a YouTube or Vimeo URL.
• Playback: autoplay (video_autoplay, muted by browsers), loop (video_loop, on by default) and controls (enable_video_controls).
• Cover image (cover_image) and aspect ratio (aspect_ratio: portrait, square, landscape): available in URL mode. An uploaded file keeps its original ratio.

What the carousel works with in FullStack

• Free content in each slide: a slide is a mini container that also accepts text, an image or a product card. Under each video, you can add the customer’s first name, a one-line review or the product featured.
• Product page, homepage, landing page: the custom section can go on the homepage as well as on a product page or a landing page. On the demo, the carousel sits on the product page.
• Customer reviews: for a single video testimonial, the Review block has a video layout. For written reviews that scroll, see the review slider.

Examples by store type

Supplements: the daily routine

Four or five short clips of customers taking the product during their day, on the product page below the key benefits. per_page_desktop at 4, 1.8 on mobile, like on the demo.

Skincare: texture and results

Close-up application videos, each followed by a Text block with the customer’s skin type. Turn on loop and switch off controls for a stories-like feel.

Fashion and sportswear: the product in motion

Creators showing the fit as they move, with a product card under each video for direct access to the item shown.

Best practices

• Keep the original vertical format of videos from social media: cropping them to landscape ruins them.
• Pick videos that make sense without sound (captions or a purely visual demo): autoplay is muted.
• Add a polished cover image in URL mode: it is what shoppers see before pressing play.
• Keep the number of videos in check: video has a real cost on page load.
• Get permission from customers and creators before publishing their videos.

Limits to know

The theme displays videos, it does not collect them: to gather customer videos automatically, you still need a reviews or UGC app. Videos are added by hand, one per slide, and the external links accepted are YouTube and Vimeo. Licensing details are on the pricing page.

FAQ

Do I need an app to show a UGC video carousel?

Not for the display: the Video carousel preset is built into the theme. An app can help you collect videos from your customers, though.

Can I upload my videos straight to Shopify?

Yes, the Video block accepts an uploaded file or a YouTube or Vimeo URL. With an uploaded file, the video keeps its original ratio.

How many videos should show at once?

The preset shows 4 on desktop and 1.8 on mobile, which hints at the next one. You can go from 1 to 6 on desktop.