Enrichment toys, natural treats, a product-finder quiz — the complete migration of oria-co.com to FullStack 2.0 by The Deployer, from brand styling setup to converting the Hero collection metafields.
Faithfully reproduce the existing brand styling on a new foundation
Color palettes, fonts and variants (bold, italic), primary components (buttons, fields, accordions, pop-ups), product cards, radii and shadows, icons — every visual detail of the brand identity reproduced identically on FullStack 2.0.
Make collection hero content editable without a dev
The collection pages used raw HTML Hero metafields that couldn't be edited natively. The migration converted this architecture to FullStack Rich Text — the team can now edit hero content directly from the Shopify back office.
Cover every template in a single project
Homepage, product pages, collection pages, cart, blog, secondary pages — every template rebuilt in FullStack 2.0, with the toy-finder quiz and the educational pages preserved.
Oria & Co sold enrichment, interaction and intelligence toys for dogs on FullStack 1.0. The goal was to migrate to version 2.0 while preserving the entire existing structure: brand styling, navigation, product, collection, cart and secondary pages.
The migration covered the whole site — from brand styling setup to specific customizations, including converting the collection pages' Hero HTML metafields into natively editable Rich Text.
Oria & Co gives 1% of every sale to the SPA and is a partner of the Montpellier SPA animal shelter. A committed brand with a well-structured store — that needed a technical foundation to match its ambition.
The golden rule of a successful migration: don't start from scratch. We first faithfully replicated the existing setup to protect performance, then leveraged FullStack's native capabilities to eliminate friction points.
Site on FullStack 1.0
Hero HTML metafields not editable without a dev
Limited v1 visual components
Dev time required for every evolution
Full brand styling configured on FullStack 2.0
Native components (buttons, accordions, product cards)
Collection page heroes in editable Rich Text
Fully rebuilt navigation (header, footer, menus)
Toy-finder quiz preserved
Cart, blog and secondary pages included
Mapping of all components, UX behaviors, and active apps. Identification of friction points and native opportunities.
Faithful reconstruction — same structure, same content, same information architecture — on the FullStack foundation.
The cart managed by a third-party app is replaced by a native FullStack component. Reduced JS conflicts and immediate performance gains.
Header, footer, search and menus (2-3h). Oria & Co-specific customizations (3-5h): product behaviors, toy-finder quiz, SPA commitment sections. Homepage (6-8h) with all existing sections.
Product pages (4-6h), collection pages with Hero HTML → Rich Text conversion (3-5h), cart (2-3h), secondary pages and blog included. Delivery signed off on November 28, 2025.
The FullStack Theme is not a generic theme. It is 6 years of expertise condensed into a single codebase — 100% proprietary and built for performance.
Every feature is built natively into the theme. No conflicting third-party apps, no asynchronous loading, no hidden technical debt.
FullStack is 100% proprietary code — not a third-party base, not a fork. It is the culmination of 6 years of cross-functional expertise: Shopify development, CRO, UX design, A/B testing, analytics, marketing, and human psychology.
Migration empowers teams to iterate independently without external dependencies. Every FullStack update automatically enhances your store.
“Oria & Co had a store that worked, well-built collections, a committed mission. Migrating to FullStack 2.0 gave them the technical foundation to keep growing without being slowed down by their theme.”
Thomas Giraud — Founder, Theme FullStack & The Deployer
Rated 4.9/5 out of 200+ reviews
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