Conversion rate calculator by acquisition channel

The conversion rate is a key indicator for evaluating the performance of your acquisition channels and, by extension, theimpact of your campaigns. Thanks to our Conversion Rate by Acquisition Channel tool, you quickly identify the most efficient channels and optimize your return on investment (ROI).

What is the Conversion Rate by Acquisition Channel?

The conversion rate per acquisition channel Represents the Percentage of visitors from a specific channel (SEO, SEA, email, social networks, etc.) that carry out a desired action: purchase, subscription to a newsletter, request a quote, etc. By studying the conversion rate for each channel, you discover where to focus your marketing efforts to maximize your results.

How to Calculate the Conversion Rate?

The general formula for determining this rate is:

Conversion rate (%) = (Number of conversions on a channel ÷ Total number of visitors coming from this channel) × 100


example :
If your email campaign attracted 1,000 visitors and 50 completed a purchase, your conversion rate for this channel will be:

(50 ÷ 1,000) × 100 = 5%


This number tells you how effective your email channel is in reaching your sales goal.

Why is the conversion rate per channel important?

Each acquisition channel has its own specificities: costs, target audience, format, etc. By measuring the conversion rate by channel, you can:

1. Allocate your resources effectively
   Direct your budget and time to the channels that offer the best performance.
2. Optimize your campaigns
   Quickly identify weak spots (poor segmentation, unconvincing messaging, etc.) and make targeted improvements.
3. Maximize your ROI
   A channel with a high conversion rate helps increase your revenue without necessarily increasing your marketing budget.
4. Personalize your offers
   The channels where your customers react best give you ways to adapt your content and promotions.

Conversion Rate Averages by Sector and Channel

While there is no one-size-fits-all rule, here are a few indicative averages :

Average Conversion Rate by Sector

‍E-commerce (B2C) 2% — 4%

B2B services 1% — 3%

Tourism 0.5% — 2%

Media 1% — 2%

note : These values are general trends and may vary depending on many factors (traffic quality, seasonality, reputation, etc.).

Factors that Influence the Conversion Rate

1. Traffic Quality
   Attracting a large number of visitors is only useful if they are genuinely interested by your offers.
2. User experience (UX)
   A fast, intuitive and ergonomic site promotes conversion, while complex navigation or technical bugs can scare away your prospects.
3. Content and Arguments
   Clear product descriptions, quality images, and powerful calls to action (CTAs) can go a long way stimulate engagement.
4. Confidence
   Customer testimonials, security labels and a transparent privacy policy reassure the user, making it easier for them to take the plunge.

What you need to know about your industry

• E-commerce : Image-based social networks (Instagram, Pinterest) or retargeting advertising often work very well.
• B2B services : LinkedIn and content marketing (white papers, webinars) are preferred channels for generating qualified leads.
• Tourism : Partnerships with influencers, price comparison sites and customer review platforms play a major role in buying decisions.

Conclusion

Improve your conversion rate by acquisition channel is a powerful lever for maximize your ROI and get a head start on your competitors. Our tool allows you to visualize And of compare your performance channel by channel, to refine your strategy and take informed decisions.