Average number of products per order calculator

The average number of products per order is an essential indicator for analyzing the buying habits of your customers and refining your sales strategies. It tells you about the average quantity of items purchased during each transaction, over a given period of time. By regularly monitoring this indicator, you can put in place targeted actions to increase your sales and improve customer satisfaction.

How to Calculate the Average Number of Products per Order?

The calculation is simple:

Average number of products per order = Total number of products sold ÷ Total number of orders


example :
Let's say you sold a total of 1,200 products and received 800 orders in one month.

1,200 products ÷ 800 orders = 1.5 products per order


This means that, on average, every customer buys 1.5 products per order over the period studied.

The Benefits of Tracking This Indicator

1. Better understand buying behavior
   You identify the trends and preferences of your customers in terms of volume of purchases.
2. Improve your sales strategies
   Regular follow-up helps you test different offers (packs, promotions, etc.) and adjust your marketing approach.
3. Increase turnover
   By increasing the average number of products per order, you maximize your sales and your profitability.
4. Strengthen customer loyalty
   Appropriate offers encourage customers to come back and order more.

Techniques to Increase the Average Number of Products per Order

1. Cross-selling
   Suggest products Complementary at the time of purchase.
   • example : When buying a smartphone, suggest a protective case or earbuds.
2. Up-selling
   Encourage the customer to opt for a top version of the product he is considering.
   • example : Offer a discount on a more advanced model or a premium product.
3. Bundles
   Create product packs at an advantageous rate.
   • example : A skin care set sold together at a discounted price, rather than separately.
4. Loyalty programs
   Reward customers who buy more (loyalty points, extra discounts, gifts).
   • example : Offer a percentage discount or a free product after a certain number of purchases.

Conclusion

Follow and optimize the average number of products per order is indispensable to improve your sales results. By adopting techniques such as Cross-selling, theUp-selling or the creation of product packs, you can boost your turnover while increasing the satisfaction of your customers. Don't forget to monitor your indicators regularly and to adjust your strategies according to the evolution of buying behavior and the feedback of your customers.