Have you ever considered giving your customers the option of keeping their favorite products for later purchase? The “wish list”, also known as a wishlist, is a powerful tool for improving customer engagement and increasing your sales. In this article, we will see why this feature has become essential for online stores and how the Shopify FullStack theme makes it easy to set up.

Why offer a wish list in your Shopify store?

In 2025, most online shoppers got into the habit of push back on their buying decisions . They are often looking for a product, hesitant, and are likely to come back later if a site offers a way to back up their choices. This is precisely where the wish list comes in: it offers the user the possibility to mark a product with a simple click and Find it easily during a future visit.

For e-retailers, offering a wishlist has several advantages:

1. Reduce abandonments: When a customer can save their favorite products, they are less likely to leave your site to search elsewhere.
2. Encourage returns to the site: Visitors come back to check their wish lists, which increases recurring traffic and increases your chances of converting.
3. Promote upsell and cross-sell: On the wish list page, you can suggest complementary products (cross-sell) or higher-end variants (upsell).
4. Better understand your customers: The data collected (products added to wishlists, frequency of visits) gives a precise vision of the preferences of your buyers, which helps to refine your marketing strategy.

The advantages of the wish list for your e-commerce

1. Increased loyalty By offering customers a personalized space to keep their favorites, you create a relationship of trust. Visitors feel understood and valued, making them more likely to return regularly.
2. Customizing the customer journey By looking at the items stored in the wishlist, you can send more relevant recommendations by email. For example, if a product is on sale or if its stock is limited, you can notify the customers who put it on their list.
3. Facilitating future purchases When a customer adds an item to their list, it is often because they already have a strong interest. He is therefore more likely to finalize his purchase later, as soon as he has the budget or the certainty of his choice.
4. Reducing the risk of forgetting Without a wishlist, an interested customer may forget the precise reference of the product or even the name of the store. The wish list prevents him from losing information and makes browsing more pleasant.
5. Boosting sales during key periods Wishlists are particularly popular during the holidays (Christmas, Valentine's Day, Black Friday, etc.), when customers prepare their purchases in advance. Offering this feature allows you to capture more conversions in these strategic moments.

The different types of wishlist

• Classic wish list: The customer clicks on an “Add to wishlist” button to save the product. He finds his list on his customer account.
• Social wish list: Some shops allow you to share the wishlist on social networks or with loved ones (useful for wedding or birthday lists).
• Guest wishlist: The user does not need to create an account to save a product; a cookie remembers their choices. However, if he clears his cache or changes devices, the list may be lost.
• Multi-category wishlist: When a store offers a large catalog (fashion, decoration, electronics, etc.), it may be appropriate to allow the creation of several different lists (e.g.: “Winter clothing”, “Home projects”, etc.).

The choice of the type of wishlist depends on the size of your catalog, your strategy for collecting customer data, and the experience you want to offer your visitors.

How the FullStack theme makes it easy to integrate the wish list

The Shopify theme FullStack offers a complete wishlist functionality and simple to set up , to meet the needs of all e-retailers:

1. Quick installation Simply activate the “wish list” feature from the FullStack options menu. You don't need development knowledge to set it up.
2. Customizable appearance The “Add to Wishlist” button integrates harmoniously with your graphic charter: colors, typography, icons, everything is adjustable to remain consistent with your identity.
3. Customer account compatibility FullStack synchronizes the wishlist with the user account (if the customer is logged in), or uses a cookie to keep the list even when not logged in. So your visitors don't lose their selections.
4. Intuitive view Saved products are displayed as thumbnails with key information (photo, price, availability). Users can easily manage their list (delete an item, change the quantity, etc.).
5. Optimized performance The implementation of the wishlist in FullStack is lightweight and asynchronous, avoiding any slowdown in your store. Even on mobile, access to the wish list remains fluid.

On average, online retailers using the FullStack wishlist are seeing a 13% increase in the retention rate (number of returning visitors) and a 10% increase in the average basket, in particular because customers add several items to their list.

Some key figures on the impact of the wishlist in e-commerce

• 55% of online shoppers regularly use a wishlist to put aside their discoveries and come back later.
• 74% of customers surveyed say they would be more likely to buy on a site that offers them to save their favorite products.
• Setting up a wishlist can increase the number of products purchased per visit by up to 20%, especially when customers come back to finalize their orders.
• 2025 sees the rise of personalization: the wishlist is becoming a key tool to better target your marketing campaigns based on the items set aside by your visitors.

Optimize your wish list for better performance

1. A clearly visible wishlist button Place the “Add to wish list” icon or button in the immediate vicinity of the “Add to cart” button. Visitors should be able to identify it at a glance.
2. Integrate the wishlist into the main menu Offer direct access to the wishlist from the header of your site. Thus, the customer accesses it quickly, without looking in several submenus.
3. Send email reminders If a visitor has created an account and added products to their wish list, send them automatic emails when a product is on sale or almost out of stock. This type of reminder encourages you to buy.
4. Offer the sharing of the wishlist Allowing your customers to share their wish list with those around them or on social networks can expand your audience. It also generates qualified traffic and free advertising.
5. Analyze and adjust Monitor your statistics (wishlist addition rate, wishlist conversion rate, etc.). If some products are frequently added but rarely purchased, it may be time to review their price or description.

Conclusion

The wish list has become a must in modern e-commerce. It offers visitors a more pleasant browsing experience, by allowing them to save their favorite products for future purchases. For retailers, it's a Major lever loyalty and conversion, which also provides valuable data on customer preferences.

With the Shopify FullStack theme, you can set up this feature in a few clicks, without sacrificing the performance or visual consistency of your site. In an increasingly competitive online market, offering a tool such as a wishlist is an effective way to Stand out from the crowd and to build a relationship of trust over the long term.

Do not wait any longer to integrate a wish list into your online store and let your future customers organize their favorites, while preparing for their next purchase!