Have you ever considered offering your customers a product pack to encourage them to buy in larger quantities or to discover other complementary items? Product packs are a great way to increase the average cart value while simplifying the shopping journey. In this article, we will see why this feature is essential to boost your sales, and how the Shopify FullStack theme makes it easy to create product packs, even with variations (sizes, colors, etc.).

Why offer product packs (with variants) on your Shopify store?

In 2025, online competition is fierce. E-retailers compete creatively to attract and retain their customers. The product pack meets several strategic objectives:

1. Increase the average basket: By grouping several items together, you encourage buying in larger quantities and encourage your customers to spend more than they would have done individually.
2. Simplifying the buying process: Instead of having each product selected separately, you offer a clear group of choices. The result: fewer clicks and a faster purchase decision.
3. Boosting product discovery: Packs make it possible to highlight lesser-known items or to encourage the sale of new products by combining them with best-sellers.
4. Enhance the perception of the offer: Customers have the feeling that they are getting a good deal by opting for a pack that is often offered at an advantageous price, increasing purchase satisfaction.

When it comes to variants (sizes, colors, fragrances, etc.), the flexibility of the pack becomes a major asset: the buyer can personalize their offer, which further improves engagement and loyalty.

The advantages of product packs for your e-commerce

1. Significant increase in turnover By combining several references, you automatically increase the value of the basket. According to some studies, bundles or packs can increase sales by 20% to 30% depending on the relevance of the offer.
2. Simplifying marketing management Rather than promoting each product individually, you communicate on a complete package. This reduces your costs and time to create campaigns.
3. Attractiveness for the customer Faced with a large catalog, the buyer may feel lost. Offering a well-defined pack provides a turnkey solution: “I take everything at once”.
4. Inventory flow Products that sell less can be included in bundles with your best sellers, thus avoiding inventory stagnation and optimizing your logistics.
5. Loyalty A customer satisfied with their pack, who has discovered a new product, will be more likely to come back and buy the same product alone or to try other combinations.

The importance of variants in your product packs

Many online stores sell items that have variations (size, color, flavor, etc.). Why is it strategic to integrate these variants into the packs?

1. Increased personalization Users can create a pack in their image (e.g.: T-shirt in size L + pants in size M + black socks). They have the impression that they are building an offer that fits their needs perfectly.
2. Reduction in returns By allowing you to choose precisely the right size, color or format in the pack, you limit unpleasant surprises and therefore product returns.
3. Immersive shopping experience Offering several choices within the same bundle creates a fun and interactive experience. Customers want to test different combinations and already imagine themselves benefiting from their bundled products.
4. Hidden upsell Some variants are sometimes more upscale (premium materials, exclusive perfume). Customers may be tempted to choose this option, increasing cart value and margin.

How the FullStack theme makes it easy to create product packs (with variants)

The Shopify theme FullStack includes native functionality for Generate easily product packs, while managing variants:

1. Intuitive interface No need for advanced technical skills: you choose which products to include, select the available variants, and set your overall price or discounts.
2. Extensive customization You can style the “pack” block to reflect your visual identity (colors, typography, promotional banners, etc.). The form for choosing variants fits harmoniously into your product sheet.
3. Synchronized stock FullStack manages the stock for each variant in real time. If a color or a size is out of stock, the module will indicate it immediately, avoiding any disappointment at the end of the buying process.
4. Mix & match option Allow your customers to mix several variants (e.g.: 2 T-shirts S, 1 T-shirt M, 3 T-shirts L) in the same pack, while maintaining accurate tracking of your inventory.
5. Fast loading The display of the bundle and variants is optimized so as not to slow down your site. The scripts are loaded asynchronously, ensuring a smooth experience, even when there is a lot of traffic.

On average, online retailers who adopt the functionality of packs with variants of FullStack are seeing an increase in 25% of the average basket, thanks to a simplified purchasing process and a better promotion of grouped offers.

Some key figures on the impact of product packs (with variants) in e-commerce

• 78% of shoppers say that bundles encourage them to spend more.
• 30% increase in turnover on average when packs are combined with a discount or special price strategy.
• 65% of customers feel that they spend less time choosing when they are offered a pre-built package.
• 2025 sees the rise of personalization: the ability to choose variants within a pack is among the purchasing criteria that are increasingly sought after.

Optimize your product packs for better performance

1. Offer a real advantage A pack must offer a clear benefit (e.g.: an overall price that is cheaper than the addition of individual products, or the inclusion of an exclusive product).
2. Highlight the bundle Dedicate a section on your home page or on your best-selling product sheets to present this pack. The visitor must quickly identify the opportunity.
3. Make choosing variants simple Too many options can be confusing. Limit the number of variants if possible, or structure them clearly (sizes, colors, etc.). A clean design helps with decision making.
4. Use explicit visuals Show what the whole bundle looks like and offer previews of each variant. Attractive images arouse envy and reassure.
5. Reassure about returns Mention your return or exchange conditions, especially for variants. Hesitant customers will feel more confident buying a pack.

Conclusion

Les product packs (with variants) have become an essential tool to boost the value of the average basket and offer a personalized shopping experience. They respond both to the interest of customers, who are delighted to find advantageous and flexible formulas, and to that of e-retailers, who are gaining in reputation, profitability and ease of marketing.

Thanks to the Shopify FullStack theme, creating these bundles is within everyone's reach. You can set up attractive offers, easily adjust your variants and offer a harmonious layout, all without slowing down your site . In the current competitive landscape, focusing on product packs is a strategy with great potential to stand out and retain your customers. So, ready to make your visitors fall in love with your bundled offers? It's time to take action!