Do you want to optimize the SEO of your online store while controlling the indexing of your pages? With our Shopify theme with no index, no follow tags , it is now possible. This innovative theme allows you to effectively manage the visibility of your content on search engines. In this article, we will see together how this feature can benefit your e-commerce business.

What are noindex and nofollow tags?

The beacons No index and No Follow are HTML guidelines that tell search engines how to treat your web pages. The noindex tag informs engines not to index a given page, thus preventing it from appearing in search results. The nofollow tag, on the other hand, asks them not to follow the links on the page, which avoids transmitting the authority of your site to unwanted external or internal pages.

The use of these tags is crucial for the natural referencing (SEO) . By controlling indexing, you ensure that only relevant pages appear in the results, improving the user experience and the quality of traffic to your site. According to a recent study, nearly 25% of the pages of an average e-commerce site should not be indexed to optimize SEO.

Why use these tags on your Shopify store?

As an e-merchant, you probably manage a multitude of pages: products, categories, blog posts, legal pages, etc. Not all of them are meant to be indexed. For example, order confirmation pages or shopping cart pages are not useful for search engine users. By using noindex and nofollow tags, you can exclude these pages from being indexed.

In addition, by avoiding the indexing of pages with no added value, you improve your site's crawl budget. Search engines spend a limited amount of time exploring each site. By guiding robots to essential pages, you increase your chances of being better referenced. Experts estimate that this optimization can improve the effective crawl rate of your site by 35%.

The benefits of the noindex, nofollow functionality in the FullStack theme

The FullStack theme simplifies the integration of noindex and nofollow tags. Here are some of the benefits this feature brings to your Shopify store:

1. Cost reduction : By integrating this feature directly, you no longer need expensive third-party applications. This can mean savings of up to €500 annually on subscription fees for additional applications.

2. Improving SEO : By controlling indexing, you increase the relevance of your site in the eyes of search engines. This can lead to an increase in organic traffic of up to 20% in six months.

3. Ease of use : No need for advanced technical skills. The FullStack theme offers an intuitive interface for managing these tags, saving you valuable time — up to 10 hours per month in SEO management.

How to set up noindex and nofollow tags with the FullStack theme

Setting up these tags with the FullStack theme is a breeze:

Step 1 : Go to your Shopify store dashboard and navigate to FullStack theme settings.

Step 2 : In the SEO section, you will find an option to activate noindex and nofollow tags.

Step 3 : Select the pages you want to exclude from indexing. You can choose from product pages, collections, blog posts, and more.

In less than 15 minutes, you can customize the indexing of your site without the help of a developer, which represents a potential savings of €200 in professional service fees.

What pages should you unindex on your store?

Not all pages are equally important for your SEO strategy. Here is a list of pages that are currently not indexed:

Legal pages : Legal notice, privacy policy, general conditions of sale.

System pages : Shopping cart, payment, order confirmation.

Internal search pages : The search results on your site don't provide value outside of your current audience.

The non-indexing of these pages makes it possible to concentrate the SEO juice on strategic pages, such as product pages and blog posts, thus increasing their visibility.

Impact on SEO of the use of noindex and nofollow tags

Using these tags wisely has several positive impacts on your SEO:

Optimizing the Crawl Budget : By guiding robots to important pages, you ensure better indexing. According to Google, a well-optimized site can have its pages updated in the index in less than 48 hours.

Internal PageRank Improvement : By avoiding diluting the authority of your site on non-essential pages, you are strengthening the positioning of your key pages. This can result in an improvement in the ranking of 5 to 10 positions on strategic keywords.

Improved user experience : By presenting users with relevant search results, you increase the click through rate (CTR). A study showed that a 3% improved CTR can increase conversions by 10%.

How to check if your pages are properly non-indexed

After setting up the beacons, it is important to check their application:

Use the Google Search Console URL inspection tool : This tool tells you if a page is indexed or excluded, and why.

Analyze the source code of your pages : By viewing the HTML code, you can check the presence of the tags.

Third-party tools : Tools like Screaming Frog allow you to analyze your pages en masse to check SEO guidelines.

Mistakes to avoid when using noindex and nofollow tags

To take full advantage of these tags, avoid common mistakes:

Noindex strategic pages : Make sure you don't exclude important pages like your best sellers or top category pages.

Mix noindex and canonical : The simultaneous use of these tags can send mixed signals to search engines.

Forget to update tags : If you're changing the structure of your site, revisit your noindex and nofollow guidelines to make sure they're still relevant.

Make full use of the FullStack theme for your SEO

The FullStack theme is not limited to noindex and nofollow tags. It integrates more than 40 SEO-oriented features:

Optimization of loading times : A faster site improves the user experience. The theme reduces the average loading time of your pages to less than 2 seconds.

Rich data structure : Increase your visibility in search results with rich snippets.

Responsive design : With over 70% of online purchases made on mobile in 2025, adaptable design is essential.

Conclusion

Controlling the indexing of your site is a powerful tool for optimizing your SEO and increasing your turnover. The Shopify theme with no index, no follow tags , like the FullStack theme, offers you the tools you need to achieve this goal. By investing in this solution, you can expect online sales to grow by up to 25% over a year. Don't let your competitors get ahead of the curve; optimize your store now for sustainable success.