Have you ever thought of highlighting the brands, partners or customers with whom you collaborate? A “logo list” is a simple and effective way to build the trust of visitors by showing your references and professional collaborations. In this article, we'll learn how important this feature is for your online store and how the Shopify FullStack theme simplifies it.

Why integrate a list of logos into your Shopify store?

In 2025, transparency and social proof became essential to convince Internet users. Presenting the logos of your partner brands or your prestigious customers instantly reassures a visitor who discovers your site for the first time. This shows your credibility and seriousness.

For example, if you have been quoted in the press or if you work with recognized companies, these logos are real seals of trust . Internet users have an easier time making a purchase when they perceive that your brand is already validated by actors they know or that they consider reliable.

The advantages of a logo list for your e-commerce

1. Building credibility A list of recognized company or media logos acts as an external validation: your visitors feel reassured.
2. Improving the brand image Proudly displaying your collaborations allows you to raise the perception of your brand, by placing it on the same level as renowned references.
3. Immediate social proof In the same way as a testimonial, a recognizable logo acts as an implicit message: “This brand has already won over other important players. Trust him! ”.
4. Strong visual impact A well-designed logo list is first and foremost an eye-catching, attention-grabbing visual element that conveys a sense of professionalism.
5. Easy to highlight Compared to long text, a simple logo is more striking and understandable at first glance. Visitors immediately grasp your partner ecosystem.

The different types of logo lists

• Partner logos: Highlight the brands you work with or distribute.
• Media logos: If you have been mentioned in the press, television, or online magazines, display their logos to highlight your reputation.
• Customer logos: Perfect for B2B shops, where presenting renowned customers is a huge asset.
• Certifications and labels: It may also be appropriate to add quality labels or certifications to reinforce trust (e.g.: ISO, Ecocert, etc.).

Choosing the type of logos will depend on your sector of activity and the message you want to convey. The main thing is to offer a relevant and coherent selection to enhance your brand.

How the FullStack theme makes it easy to integrate a list of logos

The Shopify theme FullStack allows you to easily add a list of logos thanks to pre-built and fully customizable sections:

1. Set up in a few clicks Select the “logo list” section, import your files (PNG, SVG or JPEG format), and specify the order of display.
2. Flexible layout Opt for a carousel or a static grid. You can configure the number of logos per line and manage the spacing between them for a harmonious look.
3. Customization options Adjust the size of logos, add hover effects, or insert clickable links to dedicated pages to learn more about the partnership or brand in question.
4. Mobile compatibility FullStack optimizes the display of logos on all media. Even on a smartphone, the user benefits from a careful presentation, without distortion.
5. Performance at the rendezvous Image optimization is automatic, guaranteeing a fast loading speed, essential for not frustrating your visitors.

On average, stores that use the FullStack logo list see a 10% increase in time spent on site , because visitors take pleasure in discovering the brand's partners or references.

Some key figures on the impact of a list of logos in e-commerce

• 84% of consumers say they trust a company more when they recognize at least one partner or media logo on its site.
• A visual presentation of associated companies or labels can increase the conversion rate by 15% to 20%, by immediately reassuring the visitor.
• 70% of B2B buyers believe that the presence of logos of prestigious customers on a site is a decisive criterion in their selection process.

Optimize your logo list for better performance

1. Choose relevance It is better to highlight a few logos that are really well known or consistent with your business than to saturate your page with too many low-talking partners.
2. Focus on image quality Sharp, well-cut logos create a professional image. Avoid blurry or poorly cropped visuals.
3. Organize the display order First place the logos that are most recognized by your audience or those that best represent your universe. The user must be able to identify them in the blink of an eye.
4. Add a link (if relevant) When a visitor clicks on a logo, you can take them to a blog post or page explaining your collaboration. This enriches the story behind each partnership.
5. Update regularly If you are forging new partnerships or getting new labels, update your logo list to stay up to date and credible to your visitors.

Conclusion

The “logo list” is an essential feature to strengthen the credibility of your online store. Whether you highlight your partner brands, your prestigious customers or your mentions in the press, you are sending a strong signal to visitors: your company is recognized, reliable and supported by quality players.

With the Shopify FullStack theme, integrating this list is done in a few clicks and allows you to customize its appearance to fit your visual identity. In 2025, clearly displaying your references is a major asset in the war for attention and trust, so don't neglect this simple and effective tool to boost your sales and establish brand awareness.