Are you looking to improve the SEO of your Shopify online store? Find out how our Shopify theme with canonicals edition can help you optimize your SEO. In fact, the Canonicals edition is a powerful tool to avoid duplicate content and improve your positioning on search engines. In this article, we will see together why the Canonicals edition is essential and how our FullStack theme makes it easy for online retailers to use it.

What is canonical publishing?

THE Canonicals edition is an essential SEO feature for e-commerce sites. A canonical, or canonical tag, is an indication provided to search engines regarding the preferred version of a web page when there are several similar or identical versions. This happens frequently in online stores, where products can fall into multiple categories, generating different URLs for the same content. Without this tag, search engines may consider these pages to be duplicate content , which may result in penalties in the rankings. By setting up canonicals correctly, you guide search engines to the main page to be indexed, thus ensuring better visibility for your online store.

To illustrate, let's say you're selling a T-shirt that's available in multiple colors and sizes. Each variation can generate a separate URL. Without the use of canonicals, Google could index each variation separately, diluting your page's authority and lowering its ranking in search results. By setting up a canonical URL, you consolidate all the variations under a single preferred URL, thus strengthening your SEO positioning.

The importance of publishing canonicals for SEO

The natural referencing is a fundamental pillar for the success of any online store. According to statistics, 93% of online experiences start with a search engine, and the top three organic results get 75% of clicks. Duplicate content can seriously hurt your rankings as search engines struggle to determine which version of the page to show, which can lead to a drop in organic traffic of up to 50%. THE Canonicals edition is therefore a key strategy for avoiding these problems and ensuring that your most important pages are properly indexed and displayed to users.

In addition, poor canonical management can lead to crawl budget issues. Search engines allocate a certain amount of time to crawl your site. If this time is wasted on duplicate pages, your strategic pages may not be sufficiently explored, which can affect the discovery of new content and the updating of your existing pages. By optimizing your canonicals, you ensure an efficient use of the crawl budget, thus improving the overall visibility of your site.

The benefits of editing canonicals with the FullStack theme

The FullStack theme was designed to meet the specific SEO needs of e-retailers. With its native integration of Canonicals edition , it offers a turnkey solution to effectively manage your canonical URLs. Notable benefits include:

• Ease of use: No need for advanced technical skills or the need for external developers. The intuitive interface allows you to set up your canonicals in a few clicks.
• Financial savings: By avoiding the purchase of third-party applications that can cost up to 50 euros per month, you can make substantial savings on your annual budget.
• Performance improvement: Thanks to its modular ecosystem, the FullStack theme optimizes the loading time of your pages, reducing the bounce rate by 40% on average.
• Support and educational resources: Benefit from dedicated support with detailed guides and responsive customer support to maximize the use of the theme.

Combining these benefits, FullStack users saw a 35% increase in organic traffic and a 20% increase in conversions in just six months.

How do I use canonical editing with the FullStack theme?

The integration of Canonicals edition in your Shopify store with the FullStack theme is a quick and easy process. Here are the steps to follow:

1. Go to your Shopify dashboard: Log in to your account and go to the “Themes” section to customize your store.
2. Customize SEO settings: In the FullStack theme settings, go to the “SEO & SEO” section.
3. Edit canonical URLs: For each page or product, you can specify the canonical URL you want. This can be especially useful for similar products or collection pages.
4. Review and save: Make sure the URLs you entered are correct and save your changes.

This time investment is minimal: on average, e-retailers can set up their canonicals for their entire catalog in under two hours. Compared to the tens of hours it could take with manual methods or complex applications, the time savings are significant.

The financial impacts of optimizing canonicals

Optimizing your site thanks to Canonicals edition not only results in better visibility, but also in tangible financial gains. Here's how:

• Increase in organic traffic: A better position in the search results leads to an increase in traffic. If your store generates an average of 10,000 visits per month, a 30% improvement in organic traffic can translate into 3,000 additional monthly visits.
• Improved conversion rate: Qualified traffic is more likely to convert. If your conversion rate is 2%, those 3,000 additional visits can generate 60 more sales per month.
• Increased income: With an average basket of 50 euros, this represents 3,000 euros in additional income each month, or 36,000 euros per year.
• Cost reduction: By eliminating the need for third-party applications or external SEO services, you can save between 600 and 1,200 euros per year.

These figures show that investing in a good canonical management strategy quickly pays for itself, with a return on investment of up to 1,000% over a year.

A valuable time-saver for e-retailers

Beyond financial gains, the FullStack theme saves considerable time, which is invaluable for entrepreneurs. On average, SEO management can represent up to 20% of an e-merchant's weekly working time, or around 8 hours per week. With the Canonicals edition simplified from FullStack, this time can be reduced to less than 2 hours per week, freeing up 6 hours per week. Over a year, this represents more than 300 hours saved, or the equivalent of nearly 8 weeks of work. This time can be reinvested in developing new products, setting up marketing campaigns, or improving customer service.

Improving the user experience

Good canonical management not only benefits search engines, but also users. By avoiding duplicate content and guiding visitors to the most relevant pages, you improve navigation on your site. According to a Forrester Research survey, a better user experience can increase conversion rates by 400%. In addition, a well-structured site reduces the bounce rate, increasing the time spent on the site by an average of 50%. Finally, happy customers are more likely to recommend your store, generating additional traffic through word-of-mouth.

The continuous innovation of the FullStack theme

The FullStack theme is constantly evolving to meet the changing needs of online retailers. Since its launch, over 40 features focused on improving conversion and optimizing SEO have been integrated. The team behind FullStack is committed to providing regular updates, ensuring that your store remains competitive in an ever-changing online environment. In addition, with customer support available 24/7, you can be sure that you are supported at every stage.

Conclusion

In an increasingly competitive e-commerce landscape, optimizing every aspect of your online store is essential to stand out. THE Canonicals edition is a key part of your SEO strategy, and the FullStack theme gives you the tools you need to master it effortlessly. By investing in this theme, you not only benefit from an efficient technical solution, but also from a partner dedicated to the success of your business. Don't let duplicate content or poor URL management hold back your growth. Adopt the FullStack theme and take your store to new heights.